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13 November 2013
Academy of Swedish Lapland

Spoke at annual conference of the tourism industry in Swedish Lapland - 170 delegates.  One hour presentation on the evolution of Visit Scotland, DMOs and nature based tourism in Scotland - seemed to go down well.  Shared stage with top of the range Audi as the venue was one of the top places for road testing German cars in winter.  Also gave presentation in far west (45 miles from Norwegian border) where they are looking to improve the infrastructure and marketing of the Kungsleden - a 400km long distance trail through the best scenery in Swedish lapland. 

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