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21 May 2014
Swedish Lapland study visit

Just finished with great group of tourist leaders from northern Sweden.  There were 26 senior staff, management board and key tourism directors from the larger communities all under the banner of Swedish Lapland Tourism - the new tourism organisation in the northern third of Sweden.  They came to see how we deliver tourism in Scotland; how we structure the relationship between Visit Scotland and the DMOs and the industry itself.  A great trip with a great group and they have gone home with their heads buzzing with ideas for taking forward their industry.

At Castle Urquhart on Loch Ness side

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